What Motivates People To Click?

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Creating splendid contents is most web owners’ main weapon to have a retaining audience. They write motivating and emotion-stirring contents to attract readers and customers. Okay. Content is king, and it does make people click, but it is not everything.

Types of customers and why they click

Customers are divided in several levels. Since every customer is different, each belongs to different levels or types.

• Customers who click because of aesthetics

These types of customers are often viewed as the shallow customers, but believing such is not beneficial to your business.

Yes, there are readers, visitors, and customers who keep on clicking because the website’s aesthetic or beauty (or the entire web design) appeals to them. Having a good website navigation, wise use of colors, white spaces, and typefaces can be a deciding factor to some web visitors to choose your site over others that offer the same services as yours.

We should always remember that one of the most obvious reasons why other social networking site fanatics choose Facebook over Google+ is web design. According to these people, Google+’s design and usability is very confusing, while Facebook is very easy to use. (Afterwards Google killed G+ even before it is able to dominate the social media scene even though it’s still existent as of current writing)

• Customers who click because of what they gain from the site

It can be knowledge, idea, or anything. Some customers patronize a certain business because of what they get from it. If a site has good contents where they can learn, or set of products where they can get an idea for their own business, it has a higher percentage of being clicked.

A website should be beneficial to their customers.

• Customers who click because of the websites’ online reputation

There are times when a site’s popularity is rather questionable than believable. Look at Ezinearticles.com. This is one ugly site, no commenting and sharing section, and to some extent, they appear as a greedy site because of its reluctance to spread their contents to others, and because of the absence of share buttons on the site.

But people continue to patronize Ezine not only because it’s a high PR site that gives real traffic convention. People know that Ezinearticles.com has a good online reputation and having an array of articles on this sites means having a fraction of that excellent online reputation too.

• Customers who seek for satisfaction

Most customers seek for satisfaction. For example, having their ordered products in no time or as stated on the website gives them satisfaction; having not to wait is satisfaction. Providing customer satisfaction is providing the things that will make your customers extra-contented, pleased, and happy.
Now that the different customer types are revealed—or reminded—to you, remembering our duties as website/ business owners to attract and retain a click is necessary. We should be reminded that having a constant and regular click to our sites rely solely in our hands.

As website and business owners, we should be providers

Whatever the customer type is, it all boils down to one thing: providing a service that will satisfy them. Therefore, we should provide all our customers’ need whether they ask it or not, for it is our responsibility as business owners. Target the aesthetic-minded customers by beautifying your site, by making it appealing to them, make your service congruent to their wants and needs, so you can have a satisfied customer, and manage your online reputation by giving customer-centred services, by having a good online name through proper handling of your social media promotion and SEO.

We should be service minded, not income-minded

We will be hypocrites if we don’t admit that we need money; of course, we do business to gain money. However, as trade owners, we should put our focus on creating remarkable and outstanding service than putting more attention on thinking ways to gain more money and income. Provide the things your customer need and money will follow.

Be a Business with a Purpose

If you’re just a business that aims to sell products to expand and dominate a niche, then that is a purpose, yet one bad purpose.

You don’t choose your purpose; you feel it, you follow it. You don’t have to be a master philanthropist to show that world that you have a purpose. Just follow it and let it reflect automatically on your service and on how you treat your customers.

Growth Hacking Interview Series #15: Roel Manarang

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It is a pleasure to interview one of the coolest guys in Internet marketing industry from Pampanga—RoelManarang. I’ve met Roel at the first ever GDI SEO Training Camp where he shared insights on how to be profitable using social media.

Let this interview help us learn more about him and some of his insightful tips and tricks about Internet marketing.

Hi Roel, great to meet you! Could you tell us a little bit about yourself, about your background, and on how you became to be involved with the Internet Marketing industry?

My entrepreneurial spirit started at a young age. I started gaining profit as a designer and programmer (making websites) at the age of 12.

Fast forward, I started blogging around 2008 and became easily obsessed in sales and marketing after I became a sales and marketing manager from 2009 to 2010.

Today, I am fortunate enough to work with more than 180 businesses around the world from small-to-big-sized businesses, including Mitsubishi, Elance, Affilorama, and more.

Apart from writing on my personal blog, I’m currently managing a team of people, Enamtila, which provides content marketing services dedicated to e-commerce and retail brands.

I’m also the publisher and founder of Tycoon Philippines, an award-winning blog on marketing, business, and entrepreneurship.

How do you personally keep yourself up-to-date with the latest in Internet marketing? It’s an ever-changing industry, so Internet marketing consultants by nature need to be on the ball—how do you achieve this?

Few things I do to be up-to-date are the following:

  • Build Relationships (Friends, Influencers, and Bloggers)

Probably this is one of the things that I always do that makes me updated to current marketing trends and strategies that are still proven to work. I used to organize a lot of meetups offline.

Whereas online, I follow and connect with influencers and chat with them real time for brainstorming and knowledge exchanges regarding the industry.

  • Read Blogs

I use Feedly to compile my favorite Internet marketing blogs and read the latest news, strategies, and tips on the industry. I usually spend 1 to 3 hours reading every day and never miss.

What I learned in life and in this industry is that you should adapt and change before any major trends or changes. This will be the key to success.

What sets your Internet marketing practice apart from the competition?  Are there any unique aspects to your consultancy that give you a competitive advantage?

One of the things that make us unique is the ability to adapt to changes fast. Apart from this, I usually integrate psychology on any marketing strategy and campaign that I do, which not everyone can do.

Also, all the things we do are based on data, intensive experiments, and market research and are not just a random fact or things that you’ll see online.

Lastly, we don’t serve anyone. Right now, we only focus on e-commerce and retail companies through content marketing.

For those who are beginners to Internet marketing, what advice would you give them? It could be anything from how to set the business up, to winning business, or just some plain motivational advice.

I’m 100% self-taught, and on the Wikipedia and taught myself, where the story begins.

For beginners, I advise hopping over my Internet marketing blog for case studies and strategies that I’ve used to different clients I had.

You can also go to other Internet marketing blogs to learn and read; few websites to check are Moz, Quicksprout, and Backlinko.

Then I suggest to test them yourself; if they work for you, adopt them and continually develop and monitor them over time. The best advice is not to fall in love with a tactic and defend it forever.

During your career as an Internet marketing consultant, what has been your favorite or the most interesting project that you’ve worked on?

Most of them are interesting as I rarely accept a project from potential customers. But, the most exciting project so far is a project that needs us to generate ROI on a $0 product. Of course, we did it with over $100k sales.

Are there any other websites or online projects that you want to tell our readers about or anything you are working on currently?

The current online projects that I invest right now is creating web properties. Since content marketing and sales funnel are my biggest strength that I use to drive revenue to my customers, I also use it to drive income for myself.

What is the best quick-fix way in optimizing your website for Internet marketing?

There is no quick fix because optimization is a continuous process. However, I’ve published proven marketing and optimization strategies that I’ve used on my websites to increase website traffic consistently without spending a lot of money that you should check out and let me know if it’s helpful.

How do you measure your Internet marketing success for a particular campaign?

There are various ways to measure the success of your marketing. However, the best and most important one is to know how much you drive your customers from your marketing campaigns—I’m talking about revenues. Because as an entrepreneur myself, sales growth is an important factor to retain your clients and have long-term partnerships with them.

So if you do social media marketing, you should generate sales or conversions through that channel. If you do SEO, you should drive growth of sales or conversions from that channel and so on.

Power Question: How can you get your first 1,000 visitors on a new website in 1 week or less?

I’ve recently had an experiment on a new blog, which received 3,000+ visitors in just 3 days. The secret sauce is a viral post that we’ve made and marketed using the technique we call influencer marketing.

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The result was impressive since we did not use any paid advertising. The technique influences influencers through compelling content to share.

We created a content featuring a list of influencers (i.e., top 100 blogs to read and follow); we let them know through Twitter and e-mail, and the new blog started to be flooded with traffic and conversions.

These influencers we’ve mentioned on the content have a wide reach of connections, which happened to be our target customers.

Can you suggest any book, video, person, or website that keeps you inspired in doing Internet marketing?

I love books. I buy and read a lot of books about marketing, entrepreneurship, and psychology, which help me create strategies that most people haven’t used and tested yet.

Here are few of my favorites and new books:

  • Disciplined Entrepreneurship (Bill Aulet)
  • Delivering Happiness (Tony Hsieh)
  • The 4-Hour Workweek (Tim Ferris)
  • 48 Laws of Power (Robert Greene)

And lastly, how can we connect with you?

The best way to connect with me is to subscribe to my Entourage for free Internet marketing tips and strategies or follow me on Twitter. I love to connect with amazing people.

Growth Hacking Interview Series #20: Joseph Gojo Cruz

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Joseph Gojo Cruz, is an up and coming digital marketing practitioner residing in Manila. He has been doing SEO since 2011 and a contributor to Search Engine Journal and AHrefs. In this interview he will answer a new list of questions designed for a deeper understanding of his tactics in SEO.

There has been reports of Google not being moral see: Seroundtable.com for penalizing webmasters what is your view on this?

While the article source was admirably good and pretty long, I still don’t agree that Google is not being moral when penalizing websites due to the following reasons:

  • Google’s goal is to provide better user experience to search users.
  • Google aims to deliver the best results that are relevant to search users.
  • Google dislike link-focused development tactics to rank in organic search.

If Google penalizes a website for whatever reasons, these reasons may probably against their search guidelines such as, manipulated approach or intentional link acquisition.

It’s just the community who always over react when Google do something to shake the people in the industry because they always expect to see boost in their KPIs.

It would seem that nowadays businesses that has a bigger budget has more chances of ranking in Google based on the recent link building survey of Skyrocket in Moz. How do you think businesses with very small budgets approach this dilemma?

Regardless of link building survey of Skyrocket in MOZ, I don’t think big time businesses are outranking their small time competitors because they have a bigger budget.

Ranking in Google is not about the money but it is about quality, relevancy, recency, authority and more. Even if a website is a small time business, if it can provide better resources, user experience and if it can convert visitors to leads than their competitors, that would be great.

  • I suggest to businesses with a tight budget for marketing purposes is to produce evergreen content format that can benefit their audience in the long run.
  • Design their websites that are compatible for mobile and tablet devices.
  • Stay active in social media and keep engaging with their target audience.

If you were given the chance to head the spam team of Google what would you change or improve upon?

Google spam team have been working really hard to make sure the webpages in search results contain only the most relevant results to search users query but in some cases, I still see some irrelevant websites ranking in top pages of organic results in a certain search query.

So if I were given a chance to head the spam team of Google, I would make sure that the manual actions team will make sure that the search results will be spam free results. Although it is far beyond reality as of now, it is something to look forward to for the benefits of their search users.

What is the fastest way to earn in SEO that works 100% all the time? (ex: affiliate marketing, CPA, Service provider)

I don’t earn a lot from my career like others do. I have not tried affiliate marketing yet, and I can’t tell how much you can earn from it but one thing I know for sure is service provider works 100% all the time.

Although it is not the fastest way I to earn in SEO, it is for long term, and the potential earning possibility is just tremendous.

How do you see yourself ten years from now?

I look forward to be doing consultancy, speaking in events and meeting with clients in the more years to come. I don’t see myself changing career or doing other works anytime soon or years from now because of the opportunities in the search industry, the challenges and chances to meet smart people like Jason Acidre, Gary Viray, Valery Joy Deveza and many more.

What is the major flaw of SEO’s nowadays?

I honestly think that the major flaw of SEOs nowadays is still the poor quality link development. Some SEOs believe that if you develop more links, rankings will follow, but this is not how it goes in search industry. Also, the misleading information of SEOs to their clients.

Some SEOs believe that if you rank number 1 or higher in organic search, your conversion will increase as well.

If you weren’t an SEO what would you be today?

This one is tough but thanks for adding in the list! To be honest, I don’t really know but I have a feeling that I would be doing clerical work if i were not an SEO.

I started working in Manila as an Administrative assistant for a Security Agency that provides guards in Makati, BPIs and Ayala Companies and If I didn’t accidentally move to Endlessrise Inc, I probably would not be doing SEO today.

Google is leaning more towards Mobile SEO with the disappearance of author photos in searches, how should SEO’s nowadays approach SEO given its more competitive nature to begin with?

Google is paying attention to increasing mobile search browsing recently and it is obvious that they wanted to give better user experience their mobile search users; this means, having a responsive website is highly ideal for most websites out there.  But of course, it is important that you optimized your website for mobile search users.

To learn more about mobile optimization, Gary Viray interviewed the experts in the field.

Can you suggest any book, video, person, website that keeps you inspired in doing SEO?

I’m not a big fan of books and videos, but person, I suggest following Neil Patel, Noah Kagan and Eli Overbey and Jason Acidre. Those four people keep me inspired and become more interested doing and learning more about SEO.

Can you point us to the best SEO case studies that you ever encountered?

The best studies I encountered so far were the study of inbound marketing of KISSMetrics by Noah. Knowing that one of the people behind the success of KISSMetrics is Neil, it was hard to believe that the website had some technical issues that should be resolved for better search performance.

The study pointed out the rooms for improvement of the KISSMetrics and it highlighted the recommendations should be implemented on the website such as:

Setting up 301 redirect

Removing duplicate content

With regards to Social Media just how much power do you think it has to replace traditional link-building techniques?

Social media is very powerful in terms of traffic generations, engagement, awareness and more but I don’t think it has the power as of this day to replace the traditional link building for due to the following reasons:

For local search market, getting links from business submission sites like Yelp, Google Places, Yahoo, Bing and more is definitely crucial because they help big and small businesses get local signals and permanent link that can benefits local business in the long run.

For newly launched websites, getting links from trusted websites like edu, org or gov can be really helpful boost its ranking-ability in organic search.

This is also Since search engines like Google recognize web links as a signal for websites, getting quality, and relevant web links can highly be rewarded in organic results than websites with just social interactions.

However, this does not mean that we should focus more on developing web links, I’m just saying that social media is just one channel we can get traffic from and social media alone can’t help a website reach its target audience in their respective market industry.

Could you give me a list of SEO tools that you can’t live without?

SEO Tools help make the life of an SEO easier but the truth is, I don’t use a lot of tools when doing SEO because I don’t always try out them whenever I see in any articles I see online. But here is the list of tools I can’t live without when doing SEO:

  • Screaming frog, of course!
  • MOZ Bar, Yes!
  • Ahrefs,
  • Open Site Explorer
  • Keyword Planner
  • Google Webmaster Tools
  • Google Analytics
  • HREF check my links for BLB

As of this moment, those are the tools I can’t live without. Though those are insufficient, those are the tools that I use when doing website analysis, link building, link prospecting, market research and more!

Can you tell me your biggest failure in an SEO project?

I remember launching list type articles for various industry such as, Human Resources Canada, Australia, Mortgage Professional Australia, USA and Canada that featured different experts and highly recognized companies in their industry.

The article was written for seasonal purposes, and its main goal is to reward the featured experts and companies in their industry.

Although the article met the deadline and it reached all featured entities in the article, I consider this being failed as it didn’t benefit the website in the long run because my KPI on those list type articles were visits, links and exposure.

But since the promotional phase and approach on those articles were not enough, it didn’t achieve the KPIs I aimed.

In what areas of SEO are you strongest? And In what areas of SEO are you weakest?

I’ve been in the search industry for roughly four years now. I’ve been exposed to both on-page and off-page, and my main focus is both but I can’t say both are my strongest.

I think my strongest is the analysis and my weakest is the uniqueness.

Why?

Analysis – On-page SEO requires analytical knowledge to identify the problems of that are causing the website to have poor search performance. Since all websites have different needs in terms of technical, design and KPIs on their own way, I exposed myself in this section and continuously learning more about it.

Uniqueness – I mentioned it as my weakest because I don’t develop my very own approach. There are tons of tactics that can be applied on various industries, and I just asses their approach and copy the most ideal tactics suited for the websites.

I’m sure every SEOs out there know that having a strategic approach in marketing a business online has the best opportunity to outrank and outstand their competitors in their industry. Just imagine how Ello.co promotes their newly launched website? Since Ello is a social media site, reaching their target audience from their competitor like Facebook is a good start.

While Ello can successfully drive Facebooks users to using Ello, I don’t believe Ello can outstand Facebook anytime soon.